Takeaways:

  1. Personalization increases the number of links between products for cross-selling and upselling, as well as adding to the number of product features (e.g., in the case of different styles, demographic characteristics, or personal features).
  2. The quality standards for product data are extremely high, and this quality can be greatly boosted by a high- performance PIM solution.
  3. A high-performance PIM system is about more than high- quality product data alone, with other key factors including a strong corporate vision, a well-organized governance structure, and clear communication.