Takeaways:
- Personalization increases the number of links between products for cross-selling and upselling, as well as adding to the number of product features (e.g., in the case of different styles, demographic characteristics, or personal features).
- The quality standards for product data are extremely high, and this quality can be greatly boosted by a high- performance PIM solution.
- A high-performance PIM system is about more than high- quality product data alone, with other key factors including a strong corporate vision, a well-organized governance structure, and clear communication.