Data analysis provides insights into what customers want and expect. By using these insights, we companies can grow both in sales as well as customers. The problem is: how do you bring all data together in a useful way? A Customer Data Platform (CDP) collects, combines and provides insight into all internal and external customer data. An improvement for marketers and a relief for the IT department. Even complex, traditional organizations are able to manage the organization in a short time based on an integrated customer profile. So, time for a roadmap to serve the relevant customers with laser precision.