MDM optimisation after takeover by leading European product supplier for agriculture sector


❏ Integration of two groups of business units after take-over.

❏ Different set of processes and systems after take-over.

❏ Lack of expertise to enable digitisation with focus on product data.


❏ Interim MDM manager.

❏ Setup & implement MDM improvement program.

❏ Integrate departments into MDM Centre of Excellence.

❏ Implement and optimise MDM system solution.

❏ Recruit successor MDM interim manager.


❏ Reduced MDM personnel cost (integration & reorganisation).

❏ Reduced business cost resulting from process efficiency improvements.

❏ Increased e-business revenue.

❏ Further optimisation by own resources.

Squadra MDM supported Kramp by introducing its best MDM practices for data standardisation, onboarding of product data, system implementation and building integrated MDM organisation. After completion of the transformation the responsibilities were handed over to the new MDM manager recruited by Squadra Search.