The knowledge network for digital commerce in the Netherlands

ShoppingTomorrow brings e-commerce professionals together in an exclusive and active network, with the aim of providing insights for the industry. What do future developments in the field of business models, customer journey and technology mean for employees – companies, and the Netherlands? The latest bluepapers with all insights and results of 2021 are now available for download!

Master Data Management 2022

The Master Data Management expert group is participating again this year, led by Squadra and Syndigo. They will work on the research question:

How to organize the product data streams to ensure optimization of product experience for the customer and the increased conversion as a result?

Wim Griffioen

Partner, Squadra

Meindert Boorsma

Associate, Squadra

Peter Pottinga

Associate, Squadra

Angélique Vervloet

Associate, Squadra

Erik Jansen

Partner, Squadra


In previous years, ShoppingTomorrow MDM experts have studied various topics, with each year an interesting bluepaper as a result. These bluepapers, written by professionals in the market, will give you practical tips, insights and best practices to help you push your boundaries and take your company a step further towards the optimal customer experience.  

Download the bluepapers for free down below!

Bluepaper: MDM more important than ever (2020)

Bluepaper: PIM (2018)

Bluepaper: Customer Engagement (2017)

Bluepaper: PIM (2019)

Bluepaper: MDM 2021

MDM Expert Group 2021

We are proud to present the companies that are part of the MDM Expert group 2021.

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